EXPERIENCE DESIGN
Experience Design and Product Strategy intersection
PRODUCT STRATEGY

My Background

Think of me as the person who steps in when there's a great idea but no clear path forward; or, when a team is stuck and needs someone to drive alignment and momentum. I've done it at Microsoft, Oracle, and now with startups raising capital.

I've spent over 25 years helping teams turn ideas into products that actually work. My background spans UX design, product strategy, and hands-on delivery. This means I understand what it takes to get from concept to launch, and everything that can go sideways in between.

I've built experiences for complex enterprise platforms, developed AI-powered workflows, simplified cloud infrastructure setup, and helped startups prepare for fundraising with compelling product stories. At Microsoft, I shaped product direction for automation and agent-based systems. At Oracle, I unified fragmented cloud experiences. With startups, I've helped founders translate breakthrough technology into something customers can actually understand and buy.

What sets me apart is my ability to work at both the strategic and tactical level. I'm comfortable facilitating executive conversations about market positioning and rolling up my sleeves to design user flows the same week. I bridge the gap between vision and execution because I've lived on both sides.

Teams I Have Partnered With

Coming Soon
David Shadle

Endorsements

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David has an exceptional eye for detail and organization, ensuring that every project is thorough and well-planned. He possesses a strong command over creating AI experiences that prioritize human interaction. His reliability and ability to skillfully integrate technological advancements with user needs make him a valuable team member, capable of crafting seamless and effective user experiences.

Roderick S.
Principle UX Design Manager, Microsoft
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I would heartily recommend David to any company that is at the outset of creating a new product or improving an existing one, and wants to ensure that product will not only meet but exceed customer and business goals as well as expectations. I definitely look forward to the chance to work with him again.

Peter B.
Director, User Experience, Google Cloud Compute
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David ramped up to a complex area quickly, asked great questions and focused on specific customer needs. By putting together a narrative that focused on how a specific persona achieved a specific task with our product, David's work allowed everyone to give tangible input to bring a vision to life. He also brought great market awareness and external perspective to the team, on top of being a lovely person to work with.

Jennifer G.R.
Principle Project Manager, Microsoft