David Shadle illustration
David Shadle illustration

When "we need to figure this out" becomes the project

I help teams move from complexity to clarity

You're in the messy middle. The vision exists, but the path forward isn't obvious. Stakeholders see it differently. Time is short. The pressure to move is real, but moving in the wrong direction is expensive.


I partner with teams to bring structure to that ambiguity. Not by handing you a playbook, but by working alongside you to ask better questions, surface what's actually blocking progress, and build alignment around what matters. You leave with direction you trust and momentum you can sustain.

What I Do

Strategic Facilitation That Leads Somewhere
I don't show up with answers. I show up with a process for finding them together.


Clarify what's really going on
Before we solve anything, we get aligned on the actual problem. I facilitate the conversations that surface hidden assumptions, competing priorities, and the questions nobody's asking yet.


Turn insight into direction
Through structured exploration, we move from "lots of options" to "here's the path and here's why." You'll have a strategy you can articulate and defend.


Validate before you commit
I help you test critical assumptions with real users and real data, so you're not betting the roadmap on gut instinct.


Build alignment that sticks
stakeholders understand the reasoning behind decisions, execution accelerates. I help create that shared understanding.


Who I Work With

I work best with teams at pivotal moments, when the stakes are high and the direction isn't clear.

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Founders preparing to raise or pivot
You're shaping the story for investors or rethinking your market approach. You need someone who can help you pressure-test your thinking, sharpen your narrative, and build materials that hold up to scrutiny.
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Growing companies scaling past the founder's instincts
What got you here won't get you there. You need frameworks, processes, and alignment practices that work when the team is bigger than the original crew.
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Product teams facing a strategic decision
What got you here won't get you there. You need frameworks, processes, and alignment practices that work when the team is bigger than the original crew.

How We Work Together

Every engagement* starts with understanding what's actually in the way, not just what's on the surface

Framework process diagram Framework process diagram
Discover & Align
We get clear on the real problem and what success looks like for your specific situation.
Map the System
I help you see the forces at play: stakeholders, constraints, dependencies, and leverage points.
Generate & Test
We explore multiple paths forward and validate assumptions before committing resources
Build Momentum
You leave with clear next steps, aligned stakeholders, and confidence to move.

Why Work With Me

I ask the questions you might be avoiding. The ones that feel uncomfortable but unlock progress. I do this with curiosity, not judgment.


I don't just advise, I partner. I'm in the work with you, not observing from the side. When we figure something out together, you understand the reasoning well enough to carry it forward.


I bridge strategy and execution. I speak business and design. I can facilitate alignment at the leadership level and then work with your team on what to actually build. No handoff gap, no translation loss.


I care about your outcomes, not deliverables. If the engagement needs to shift because we learned something new, we shift. I'm not protecting a scope of work; I'm protecting your momentum.


Ready To Talk?

If you're in the middle of something complex and could use a thinking partner who's been there, let's have a conversation. No pitch, just a real discussion about what you're facing.

Let's talk about your challenge.