Campaign Manager
SDL Social Intelligence
Played a key role in developing a next-generation customer engagement framework that blends targeted social conversations with traditional research methods to help global brands elevate customer experience.
- Led user research to identify key customer segments, top scenarios, and priority tasks—aligning features with real-world needs to drive product relevance and brand commitment.
- Partnered closely with the development team to translate insights into conceptual designs, wireframes, high-fidelity mockups, and production-ready assets for customer-facing tools.
- Developed a refreshed visual language to unify marketing efforts across digital and print collateral, advertising, events, webinars, and branded web properties.
Email prioritization
Prioritiz
Prioritize was built to debunk the ‘zero-inbox’ myth by helping users automate decision-making through custom criteria.
- Led UX consulting efforts in collaboration with the founder and engineering team, guiding strategy to address user needs around email prioritization setup and management.
- Delivered end-to-end user scenarios, defined key interactions, and designed the initial desktop and mobile interfaces.